Workshop Booze Up VII - New Year, Same Plague, Same Booze Up, Deja Vu

[Jubal]

Hmm. I think a lot of the reason the availability heuristic aspect of advertising works is time pressure plus the fact that the advert is not the thing they're there for: so if you happen to see the advert while on social media or YouTube, you get the "I'm now thinking about this" but it seems time-wasteful to look it up further in a world where everyone is constantly being told they need to be more productive, so people don't take extra steps to as it were, dispel the heuristic and reassess information availability. This is now also worsened by search functions being so much worse than they were ten years ago. So I'm not sure "NPC" is the correct way to look at it here: it's being caught between decisions, information, and time pressure, which is very much a problem of player characters!

Adverts generally fail on me as well unless they're very well targeted to something I actually need. The weird one is clothing adverts where Meta's advertising has worked out my general vibe pretty well but has not worked out my gender, or possibly nobody makes hobbit clothes for men.